{"id":2269,"date":"2019-02-04T22:59:10","date_gmt":"2019-02-04T22:59:10","guid":{"rendered":"https:\/\/www.cooliobeans.com\/wordpress\/?p=2269"},"modified":"2019-02-04T23:54:22","modified_gmt":"2019-02-04T23:54:22","slug":"social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/","title":{"rendered":"Social Media &#038; Marketing"},"content":{"rendered":"<p><a href=\"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia02.jpg\" rel=\"lightbox[2269]\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2271\" src=\"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia02-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia02-300x200.jpg 300w, https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia02-768x512.jpg 768w, https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia02.jpg 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The key to launching your new store is a cohesive brand and a way to reach potential customers and interact with them.\u00a0 You need a Facebook page, a Twitter account, and some beautiful and engaging photos to post on Instagram.\u00a0 You also need to curate your customer list and keep them up-to-date on your business via email and marketing campaigns.<\/p>\n<p>This can seem overwhelming, but there are online tools you can use to help you automate your social posts, set up future posts and see all your comments in one place so you can respond quickly and easily.<\/p>\n<p>There are also incredible email tools out there that help you build your customer list and integrate with your store and your products to keep your customers active and shopping.\u00a0 I can help you set up abandoned cart, product re-targeting, order confirmation, shipping and delivery emails that go out to your customers\u00a0automatically.<\/p>\n<p>I am available for individual\u00a0training sessions and I also teach group classes a few times a year.\u00a0 If you are interested please let me know.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The key to launching your new store is a cohesive brand and a way to reach potential customers and interact with them.\u00a0 You need a Facebook page, a Twitter account, and some beautiful and engaging photos to post on Instagram.\u00a0 You also need to curate your customer list and keep &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[278,277,283,282],"class_list":["post-2269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services","tag-marketing","tag-social-media","tag-teaching","tag-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media &amp; Marketing - Jennifer Sullivan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media &amp; Marketing - Jennifer Sullivan\" \/>\n<meta property=\"og:description\" content=\"The key to launching your new store is a cohesive brand and a way to reach potential customers and interact with them.\u00a0 You need a Facebook page, a Twitter account, and some beautiful and engaging photos to post on Instagram.\u00a0 You also need to curate your customer list and keep &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Jennifer Sullivan\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-04T22:59:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-04T23:54:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jennifer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jennifer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/\"},\"author\":{\"name\":\"jennifer\",\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/#\\\/schema\\\/person\\\/614fe4de1f8041f2d4bc7237821dce1a\"},\"headline\":\"Social Media &#038; Marketing\",\"datePublished\":\"2019-02-04T22:59:10+00:00\",\"dateModified\":\"2019-02-04T23:54:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/socialmedia01.jpg\",\"keywords\":[\"marketing\",\"social media\",\"teaching\",\"web development\"],\"articleSection\":[\"services\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/\",\"url\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/\",\"name\":\"Social Media & Marketing - Jennifer Sullivan\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/socialmedia01.jpg\",\"datePublished\":\"2019-02-04T22:59:10+00:00\",\"dateModified\":\"2019-02-04T23:54:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/socialmedia01.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/socialmedia01.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/2019\\\/02\\\/social-media-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media &#038; Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/#website\",\"url\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/\",\"name\":\"Jennifer Sullivan\",\"description\":\"My Sandbox Wordpress site\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/#organization\",\"name\":\"Jennifer Sullivan\",\"url\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/cropped-new-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/cropped-new-logo.png\",\"width\":240,\"height\":200,\"caption\":\"Jennifer Sullivan\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/#\\\/schema\\\/person\\\/614fe4de1f8041f2d4bc7237821dce1a\",\"name\":\"jennifer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72a6256812043de837cb94018cbb90e88f3d09f0ceff4713924ede7658a8121d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72a6256812043de837cb94018cbb90e88f3d09f0ceff4713924ede7658a8121d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/72a6256812043de837cb94018cbb90e88f3d09f0ceff4713924ede7658a8121d?s=96&d=mm&r=g\",\"caption\":\"jennifer\"},\"url\":\"https:\\\/\\\/www.cooliobeans.com\\\/wordpress\\\/author\\\/jennifer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media & Marketing - Jennifer Sullivan","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Social Media & Marketing - Jennifer Sullivan","og_description":"The key to launching your new store is a cohesive brand and a way to reach potential customers and interact with them.\u00a0 You need a Facebook page, a Twitter account, and some beautiful and engaging photos to post on Instagram.\u00a0 You also need to curate your customer list and keep &hellip;","og_url":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/","og_site_name":"Jennifer Sullivan","article_published_time":"2019-02-04T22:59:10+00:00","article_modified_time":"2019-02-04T23:54:22+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia01.jpg","type":"image\/jpeg"}],"author":"jennifer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"jennifer","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/#article","isPartOf":{"@id":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/"},"author":{"name":"jennifer","@id":"https:\/\/www.cooliobeans.com\/wordpress\/#\/schema\/person\/614fe4de1f8041f2d4bc7237821dce1a"},"headline":"Social Media &#038; Marketing","datePublished":"2019-02-04T22:59:10+00:00","dateModified":"2019-02-04T23:54:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/"},"wordCount":180,"publisher":{"@id":"https:\/\/www.cooliobeans.com\/wordpress\/#organization"},"image":{"@id":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia01.jpg","keywords":["marketing","social media","teaching","web development"],"articleSection":["services"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/","url":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/","name":"Social Media & Marketing - Jennifer Sullivan","isPartOf":{"@id":"https:\/\/www.cooliobeans.com\/wordpress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia01.jpg","datePublished":"2019-02-04T22:59:10+00:00","dateModified":"2019-02-04T23:54:22+00:00","breadcrumb":{"@id":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/#primaryimage","url":"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia01.jpg","contentUrl":"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/socialmedia01.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.cooliobeans.com\/wordpress\/2019\/02\/social-media-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cooliobeans.com\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Social Media &#038; Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.cooliobeans.com\/wordpress\/#website","url":"https:\/\/www.cooliobeans.com\/wordpress\/","name":"Jennifer Sullivan","description":"My Sandbox Wordpress site","publisher":{"@id":"https:\/\/www.cooliobeans.com\/wordpress\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cooliobeans.com\/wordpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cooliobeans.com\/wordpress\/#organization","name":"Jennifer Sullivan","url":"https:\/\/www.cooliobeans.com\/wordpress\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cooliobeans.com\/wordpress\/#\/schema\/logo\/image\/","url":"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/cropped-new-logo.png","contentUrl":"https:\/\/www.cooliobeans.com\/wordpress\/wp-content\/uploads\/2019\/02\/cropped-new-logo.png","width":240,"height":200,"caption":"Jennifer Sullivan"},"image":{"@id":"https:\/\/www.cooliobeans.com\/wordpress\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.cooliobeans.com\/wordpress\/#\/schema\/person\/614fe4de1f8041f2d4bc7237821dce1a","name":"jennifer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/72a6256812043de837cb94018cbb90e88f3d09f0ceff4713924ede7658a8121d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/72a6256812043de837cb94018cbb90e88f3d09f0ceff4713924ede7658a8121d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72a6256812043de837cb94018cbb90e88f3d09f0ceff4713924ede7658a8121d?s=96&d=mm&r=g","caption":"jennifer"},"url":"https:\/\/www.cooliobeans.com\/wordpress\/author\/jennifer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/posts\/2269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2269"}],"version-history":[{"count":1,"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/posts\/2269\/revisions"}],"predecessor-version":[{"id":2273,"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/posts\/2269\/revisions\/2273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/media\/2270"}],"wp:attachment":[{"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cooliobeans.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}